The auto industry continues to adopt new technologies to make the customer experience better and to create more efficiencies from manufacturers to auto dealerships. We asked Nathan Sykes, an avid blogger about business and technology, for his view of how the automotive industry is utilizing mixed reality. Here is what he had to say:
Automotives and Mixed Reality
Augmented and virtual reality technologies are taking industries by storm, including retail, entertainment and even automotive. No doubt, you’ve heard of mobile games like Pokémon GO and virtual games played via platforms like PlayStation VR, Samsung Gear VR or Oculus Rift.